Celebrating a customer’s birthday is a great way to build loyalty and strengthen your brand’s relationship. By sending personalized birthday emails, you can show your customers that you value them, and even surprise them with a special offer to make their day extra special. If you use WooCommerce for your online store, the Birthday For WooCommerce plugin makes this task seamless and effective.

In this guide, we’ll walk you through how to send birthday emails to your customers using the Birthday For WooCommerce plugin.

Why Send Birthday Emails?

Birthday emails have a personal touch that generic marketing emails lack. These emails often have higher open rates and can lead to increased customer engagement and purchases. They make your customers feel valued and appreciated, which enhances their connection to your brand.

Setting Up Birthday Emails with Birthday For WooCommerce

The Birthday For WooCommerce plugin makes sending birthday emails a breeze by adding a dedicated birthday email feature to your WooCommerce email settings. Here’s how to set it up step by step:

1. Install the Birthday For WooCommerce Plugin

First, download and install the Birthday For WooCommerce plugin from the WordPress repository or buy a PRO version. Activate it from your WordPress dashboard.

2. Enable the Birthday Field

The plugin automatically adds a birthday field in several places:

  • Checkout Page: Customers can enter their birthdate when filling out the billing details during checkout.
  • Account Page: Existing customers can update their birthday in the Edit Account section of their account page.
  • User Profile Page: As the admin, you can also add or update a customer’s birthday from their profile in the dashboard.

Ensure the birthday field is visible and active in these locations. This is crucial for collecting customer birthdate information.

3. Configure the Birthday Email

The plugin integrates with WooCommerce’s email functionality, adding a new Birthday Email option under WooCommerce > Settings > Emails. Follow these steps to customize the email:

  1. Go to WooCommerce > Settings > Emails.
  2. Locate the “Birthday” option in the email list.
  3. Click Manage to edit the email settings.
  4. Customize the subject line, email content, and design to reflect your brand’s personality.

4. Offer Birthday Coupons (PRO Feature)

The PRO version of the plugin lets you create personalized birthday coupons. These coupons can be included in the birthday email, giving customers a compelling reason to visit your store on their special day.

To set up a birthday coupon:

  • Go to WooCommerce > Coupons and create a new coupon.
  • Set rules to ensure the coupon is valid only on the customer’s birthday.

5. Add a Festive Touch with Birthday Confetti (PRO Feature)

If you want to go the extra mile, enable the Birthday Confetti feature in the PRO version. This feature displays festive confetti on the screen when customers log in on their birthday, making the experience even more delightful.

Tips for Effective Birthday Emails

  1. Make It Personal: Use the customer’s name and tailor the message to make them feel valued.
  2. Add Value: Include a special discount, freebie, or exclusive offer to encourage purchases.
  3. Keep It Simple: Avoid overwhelming the customer with too much information or design elements.
  4. Test and Optimize: Regularly test your email content and monitor engagement to improve performance.

Conclusion

Sending birthday emails with the Birthday For WooCommerce plugin is a simple yet powerful way to enhance customer relationships. By combining thoughtful messages with exclusive offers, you can create a memorable experience for your customers and boost your store’s engagement and sales.

Take advantage of this plugin to make every customer feel special on their birthday and turn a thoughtful gesture into a valuable business opportunity.

How to send emails to the customers on their birthday?

Sanjeev Aryal

Don't bury your thoughts, put your vision into reality ~ Bob Marley.

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